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Achieve More in Less Time: The 90-90-1 Rule by Robin Sharma

Hi beautiful,

Do you know about the 90-90-1 rule? It’s a practical system Introduced by Robin Sharma, a renowned leadership expert.

Let’s talk about how we tend to manage things?

We try to do everything at once. We jump from one task to another, and never give anything the focused attention it needs.

Studies shows: 92% of people fail to achieve their goals. Why? Because they’re missing a system that actually works.

90-90-1 Rule teaches you how to set clear goals and, most importantly, how to actually reach them.

Let’s break it down.

What is the 90-90-1 Rule

The concept of 90-90-1 rule is very simple:

Spend the first 90 minutes of your day, for 90 consecutive days, focusing on your single most important goal.

90 90 1 rule robin sharma

Let’s dive deeper into each component:

Spend 90 Minutes a Day:

Dedicate the first 90 minutes of your day to working on a specific goal. But why 90 minutes?

Your brain is at its peak in the morning. Science shows your cognitive function is strongest after rest, before the day’s distractions and decisions drain your mental energy. Those first 90 minutes are your brain’s prime time for focused work.

The 90-90-1 Rule uses this natural rhythm to make you do your best work when you’re at your best.

For 90 Days Straight:

Why 90 days? It’s the perfect balance—long enough to see real results, yet short enough to keep you motivated.

While many believe it only takes “21 days to form a habit,” research shows that’s not quite true. On average, it takes about 66 days for a new behavior to become automatic.

The 90-day timeframe gives you extra buffer to truly cement your new habit.

One Priority Task:

Choose one goal—the one that would make the biggest positive impact on your life right now.

Because when you try to improve everything at once, you end up improving nothing at all.

How to Apply the 90-90-1 Rule

Now that you understand the theory of 90-90-1 Rule, let’s get practical and see how you can put it into action:

1. Choose Your Goal:

Pick a goal that is most important for you at the moment. Make sure it’s something that brings a smile to your face.

2. Break It Down into Small Steps:

  • Break your goal into 90 daily actions
  • Each action should take roughly 90 minutes
  • Keep it simple and concrete
  • Example: If you want to write a book, plan to write 1,000 words each session

3. Mark Your 90-Minute Time Slot:

Choose a specific time each day for your 90-minute goal session. Its better if you do it in the morning.

4. Set Up Your Environment

  • Prepare your workspace the night before
  • Remove potential distractions (phone, notifications)
  • Have everything you need within arm’s reach
  • Create a morning routine that leads directly to your 90-minute session

5. Track Your Progress

  • Use a simple tracking system (paper calendar, app, spreadsheet)
  • Note what you accomplished in each session
  • Record your insights or challenges

6. Handle Setbacks

  • Keep your 90-day end goal in sight
  • Missing a day isn’t failing – it’s part of the process
  • Learn from interruptions and adjust accordingly

Benefits of the 90-90-1 Rule

  • Builds Momentum Through Consistency: The 90-90-1 Rule builds a strong routine by encouraging you to commit daily.
  • Kick Away Procrastination: When you tackle your biggest goal first thing in the day, you avoid the “I’ll do it later” trap.
  • Habit Formation: Your brain loves patterns. Do something consistently for 90 days, and it becomes as natural as brushing your teeth.
  • Celebrating Every Step: Each day’s work is a win, no matter how small. These little efforts add up to major changes.

Wrapping it Up

Every major achievement starts with someone dedicating focused time to a single important goal. Your goals deserve the same level of dedication.

The 90-90-1 Rule is a sustainable system for achieving your goals. No fancy tools needed. No complicated strategies to learn. Just 90 minutes, 90 days, 1 goal.

Start small if you need to. Even 45 minutes a day for 45 days is better than no focused time at all. The key is to begin and to keep going, one day at a time.

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